Stone Marketing Strategy

Online reviews are something a lot of business owners struggle with. What is the best way to build online reviews, while mitigating any negative reviews that might be received?  Many business owners know they need to get more online reviews but they aren’t sure how to put a review campaign together, or how to incentivize customers to leave a review.  Interestingly enough, online reviews have become a huge driver of business.  Just a couple of interesting statistics –  According to G2 , 92% of B2B buyers are more likely to buy a product or service after they read a positive review online.  Another an interesting statistic from Invesp - Customers are more apt to spend 31% more when they are purchasing from a company with excellent reviews.  Additionally, online reviews influence the purchase decisions for 93% of consumers . How to Make Your Reviews Seen Maybe you have positive reviews on your website o...

  In today’s digital world, having an online presence as a business is imperative. If you own a business and don’t have an online presence, you could be missing out on potential leads and growth. Building your digital presence is more than just throwing up a website or a profile page on a popular social media platform. You need to reach your audience where they are, become engaged with your followers, and create a memorable customer experience. Here are some ways to build an online presence and why each is so important: Social Media  – According to Fundera, 95% of individuals between the ages of 18 and 35 are more likely to follow a brand if they find them on  social media . When you create engaging posts on social media platforms daily, you are connecting with your audience and making a personable connection. As you post more and connect more, you are not only exposing your business for more leads, you’re also building trust – which is vital to driving more sales. G...

It’s a simple fact that the internet has become saturated with content. Upon searching a keyword, or phrase, on Google, you will notice that there are hundreds of thousands of results that appear. But, before you rush off thinking that content can’t result in ROI since the search engines are so consumed with it already, you need to know that you can still benefit. Sure, when someone types in something related to your business, it may be harder to get on that first page of results. However, working with an expert can boost your chances and your ROI. First, drop the mindset about quantity With the old SEO techniques, people were churning out content daily — sometimes even multiple times per day — to get their business on the first page of Google, to ultimately get them noticed by their prospective clients. Today, Google and SEO are different. You have to keep up with the algorithms, and posting 30+ blog posts per month isn’t going to work the way it used to. Save your creati...

Search engine optimization (SEO) is vital to your business. In fact, all small businesses should implement SEO into their digital marketing strategy. While some people may know how important SEO is, it’s now always clear on how and where to add it to their strategy. First, What Exactly is SEO? Let’s back up — just in case you’re a bit new to this term. SEO is essentially what search engines use to rank web pages and other content. Depending on how well your SEO strategy is performing, when someone types words into the search bar of Google, your website will (hopefully) appear on the first page for that query.  For example, if you are a lawyer in California and you worked with a professional to get your SEO in order, your website should come up at least on the first page when someone is typing one of your specific long-tail keywords in Google – depending on how long you’ve had an SEO strategy in place and the competition on your keywords. What You Need to Know About Keywo...