Stone Marketing Strategy

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How To Grow Your Online Presence And Why It’s Important

In today’s digital world, having an online presence as a business is imperative. If you own a business and don’t have an online presence, you could be missing out on potential leads and growth. Building your digital presence is more than just throwing up a website or a profile page on a popular social media platform. You need to reach your audience where they are, become engaged with your followers, and create a memorable customer experience. Here are some ways to build an online presence and why each is so important: Social Media – According to Fundera, 95% of individuals between the ages of 18 and 35 are more likely to follow a brand if they find them on social media . When you create engaging posts on social media platforms daily, you are connecting with your audience and making a personable connection. As you post more and connect more, you are not only exposing your business for more leads, you’re also building trust – which is vital to driving more sales. Google Ads – If you

CONTENT ISN’T ABOUT QUANTITY, IT’S ABOUT STRATEGY

It’s a simple fact that the internet has become saturated with content. Upon searching a keyword, or phrase, on Google, you will notice that there are hundreds of thousands of results that appear. But, before you rush off thinking that content can’t result in ROI since the search engines are so consumed with it already, you need to know that you can still benefit. Sure, when someone types in something related to your business, it may be harder to get on that first page of results. However, working with an expert can boost your chances and your ROI. First, drop the mindset about quantity With the old SEO techniques, people were churning out content daily — sometimes even multiple times per day — to get their business on the first page of Google, to ultimately get them noticed by their prospective clients. Today, Google and SEO are different. You have to keep up with the algorithms, and posting 30+ blog posts per month isn’t going to work the way it used to. Save your creati

SEO & Keywords: How It All Fits Into Your Marketing Strategy

Search engine optimization (SEO) is vital to your business. In fact, all small businesses should implement SEO into their digital marketing strategy. While some people may know how important SEO is, it’s now always clear on how and where to add it to their strategy. First, What Exactly is SEO? Let’s back up — just in case you’re a bit new to this term. SEO is essentially what search engines use to rank web pages and other content. Depending on how well your SEO strategy is performing, when someone types words into the search bar of Google, your website will (hopefully) appear on the first page for that query. For example, if you are a lawyer in California and you worked with a professional to get your SEO in order, your website should come up at least on the first page when someone is typing one of your specific long-tail keywords in Google – depending on how long you’ve had an SEO strategy in place and the competition on your keywords. What You Need to Know About Keywords

How To Identify Your Ideal Customer Avatar

One of the top ways to succeed in the online world is to identify your ideal customer avatar. Trying to sell to everyone is a sure-fire way to experience major setbacks. Figuring out who your ideal customer or client is isn’t as bad as it may seem. Once you identify your ideal customer and develop a story around who this individual is, you will know exactly how and where to market yourself. Demographics and Why They Matter Knowing your customer’s demographics can have a huge impact on your marketing efforts. Customer demographics include age, gender, race, income, education, employment status, location, children, and homeownership. When trying to find the demographics for a specific audience, you can use multiple resources such as: Bureau of Labor Statistics – Includes demographic categories like age, gender, ethnic origin, and race. Tax Records – You can access tax records by searching for the term, “tax assessor’s office” in the county that you need to research. Obtai

Top Social Media Mistakes To Avoid

Social media marketing is part of the overall strategy of marketing your business that you shouldn’t overlook. It’s one of the most important areas where you can increase exposure and gain trust from your audience. Social media management can’t be done without a strategy, though. While everyone makes mistakes and that’s how you grow, there are several mistakes you should avoid at all costs. Posting Just to Post Social media management can’t be done without putting some thought into it, and you shouldn’t just throw up any old post hoping that will be enough. The point is to get your audience to engage with you, not to just post anything for the sake of posting. Not Creating a Strategy Without a strategy, you won’t really know which direction to take. You will find yourself scrambling trying to figure out what to post each day. Just like you took your time to figure out your target audience and your niche, you need to do the same thing for your strategy. Think about your o