Stone Marketing Strategy

One of the top ways to succeed in the online world is to identify your ideal customer avatar. Trying to sell to everyone is a sure-fire way to experience major setbacks. Figuring out who your ideal customer or client is isn’t as bad as it may seem. Once you identify your ideal customer and develop a story around who this individual is, you will know exactly how and where to market yourself. Demographics and Why They Matter Knowing your customer’s demographics can have a huge impact on your marketing efforts. Customer demographics include age, gender, race, income, education, employment status, location, children, and homeownership. When trying to find the demographics for a specific audience, you can use multiple resources such as: Bureau of Labor Statistics  – Includes demographic categories like age, gender, ethnic origin, and race. Tax Records  – You can access tax records by searching for the term, “tax assessor’s office” in the county that you need to resear...

Social media marketing is part of the overall strategy of marketing your business that you shouldn’t overlook. It’s one of the most important areas where you can increase exposure and gain trust from your audience. Social media management can’t be done without a strategy, though. While everyone makes mistakes and that’s how you grow, there are several mistakes you should avoid at all costs. Posting Just to Post Social media management can’t be done without putting some thought into it, and you shouldn’t just throw up any old post hoping that will be enough. The point is to get your audience to engage with you, not to just post anything for the sake of posting. Not Creating a Strategy Without a strategy, you won’t really know which direction to take. You will find yourself scrambling trying to figure out what to post each day. Just like you took your time to figure out your target audience and your niche, you need to do the same thing for your strategy. Think about your o...